If you have a delightful tea and a beautiful view to enjoy a lovely moment, would you still experience the same feeling if the tea gets cold? Timing is everything.
Discovering when is the best time to post on Instagram like the best Instagram post size can maximize your business growth, revenue, and brand awareness to beat your Instagram competitors and feel on top of the world.
Imagine that you will not be worried or nervous when opening your local store to struggle and find the right buying customers and earn money.
Here, the Instagram algorithm steps in and helps you pop up in the Instagram feed in just a few minutes.
There are more than 25 million active businesses on Instagram, over 2 million of which utilize Instagram shopping features. (Source: gitnux.com)
Most expect to increase sales and, as time passes, make selling products or services an entertaining job. The truth is that It is a game, not a war.
If you take it as a war, it might cause many problems or limit you to some fixed Instagram rules, like when is the best time to post on Instagram?
Although knowing the best times can give you a great chance to promote your content on Instagram logically in the first days of entering to Instagram market, it is not the whole truth.
Creativity, Instagram marketing strategy, industry, and your target audience are the most important factors that tell you when is the golden time to post on Instagram.
If you want more people to see your Instagram posts and engage with them, read our blog post about when to publish. Find out when people are most likely to see your posts and take advantage of that to boost your reach
Does Posting Time on Instagram Really Matter?
Yes, it matters. But it is a different ball game for every Instagram business, which depends on multiple reasons.Instagram is more than simply a like, like, or comment system; there are other ways to capture more followers. Consistency, audience engagement, timing, and effective content all come together. The best time to post is when your target audience is actively engaging with your content.
First of all, the most critical factor that helps to uncover the time of posting on Instagram is the Instagram algorithm. So, before walking through the key elements that impact increasing your post visits and engagement, let’s dig into the latest ranking factors to get your content noticed.
1) Recency
Recency plays a vital role in attracting more eyes to Instagram Explore. It shows Instagram users’ most recent posts in their following list, easing the possibility of accessing fresh and relevant content.
2) Interest
If Instagram finds out that users enjoy a particular content type or format based on their previous behavior or activities, it will show more of the same.
3) Relationship
This factor analyzes the users’ previous behavior and interactions with a business account to determine how close they are to your brand and how much you succeeded in making consistent or helpful interactions.
4) Engagement
The higher engagement you gain, the more your content appears on the explore page. It means that recency and engagement are two critical factors that can increase your Instagram posts’ visibility. This will signal to the algorithm that your content is relevant and interesting to your audience, bringing more reach and followers to your account.
What are the best times to post on Instagram?
There is no single right answer when it comes to the best time to post on Instagram. It can vary based on the content format, industry, and Instagram marketing strategy.
According to later.com, the best time to post on Instagram across all time zones is 4 am in 2023.
Picking up this time, extracted from the comprehensive analysis about 11 million different kinds of posts, including Carousel posts, videos, and reels worldwide.
By calculating the average engagement rate for posts on specific days and hours, Later discovered that early-morning posts consistently work well rather than other time slots throughout the week.
The Best Times to Post on Instagram every day
It’s important to note that for those Instagram businesses or users who can share engaging and high-quality content, we get into every day of the week to help them with the best time to post to less obsess their minds about it.
- Monday: 12 pm and 1 am
- Tuesday: 12 pm and 1 am
- Wednesday: 8 am, 2 pm, and 6 pm
- Thursday: 3 pm and 8 pm
- Friday: 12 pm to 1 pm and 8 pm to 9 pm
- Saturday: 11 am to 3 pm
- Sunday: 1 pm to 5 pm
Best days to post on Instagram: Tuesdays, Wednesdays and Thursdays
Worst days to post on Instagram: Sundays
· The Best Day to Post on Instagram
The best day to post on Instagram is Monday, the first work day, and people scroll the Instagram Explore page to come up with their right and desired content. In that case, you can see a sudden high engagement for the post you publish in the early morning, provided that you know your audience’s interests and concerns to present rich, high-quality content.
What is the best day and time to post on Instagram?
Every day of the week has its own optimal time to post on Instagram, howerver we find it effective to make it more clear to find out the reason behind the publishing time depending on the day.
- Monday best time to post on Instagram:
On Mondays, between the hours of 11 a.m. and 2 p.m., Instagram posts tend to do better. Even while there’s drop in engagement between 9 a.m. and 4 p.m., the best time to send and engage is during the few hours of a usual lunch break.
- Tuesday best time to post on Instagram:
Tuesdays have nearly twice as many peak engagement times as Mondays. Tuesdays, between 10 a.m. and 4 p.m., are prime time for Instagram posts.
- Wednesday best time to post on Instagram:
Wednesdays have the longest durations of engagement compared to the other days of the week, with even moderately long engagement times lasting longer than Thursdays and Tuesdays. The hours of 9 a.m. to 4 p.m. on Thursdays are ideal for posting on Instagram.
- Thursday best time to post on Instagram:
Thursdays, like Wednesdays, are ideal for Instagram posts between 9 a.m. and 1 p.m., then again at 2 p.m. There is a small decline in involvement at 1 p.m.
- Friday best time to post on Instagram:
Peak engagement hours decrease as users approach the weekend; nevertheless, modest interaction is still captured over most of the workday. Instagram posts do best at 11 a.m. on Fridays, but the hours leading up to and following that period are nearly as active.
- Saturday best time to post on Instagram:
When compared to the rest of the week, Saturdays and Sundays tend to have lower participation on most social platforms. There is a marked drop on weekends compared to weekdays, even with Instagram. Keeping that in mind, the app’s engagement will remain below average. On Saturdays, between 9 a.m. and noon, you’ll get the best Instagram posts compared to the rest of the day.
- Sundays best time to post on Instagram:
Sundays, like Saturdays, seem to have lower participation all day long on the vast majority of social media sites. When it comes to the actual day of the week, 10 a.m. to noon is when Instagram is at its finest.
The Best Time to Post Reels on Instagram
Recent research shows that to get your reels in front of more eyes and boost your engagement, you can publish your Instagram reels on Instagram often between 10 a.m. and 2 p.m. on weekdays, with engagement times going all the way up to 4 p.m. on Tuesdays and Wednesdays. Try publishing Reels at various times to find the ones that get the most interest. There are a lot of moving parts in Reels, such as utilizing popular soundtracks, the Instagram algorithm, and having an interesting video hook to grab people’s attention.
What are the best time to post on Instagram by industry
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News Instagram pages
News page usually should publish their Instagram posts at any time.
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Online Instagram Shops
If you own an Instagram online shop, you should post the most important and business-oriented content in the morning and at noon and less important Instagram posts at the end of the night, like Instagram book sales pages.
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Fun Pages
The best time to post on Instagram for fun content is mostly at night, not in the morning, because nobody spends time on funny things in the morning.
6 valuable tips to find your own best times to post on Instagram
Coming up with the best time to post on Instagram is every business goal to optimize its Instagram marketing strategy to expand the audience reach and best marketing results.
Finding your unique time to post on Instagram is associated with a formula with 6 different elements.
· Monitor Target Audience
The second essential thing about how often to post on Instagram is discovering when your followers are online and most active on the platform.
Instagram Insight is a practical Instagram feature that lets you easily track your followers’ online days and times.
Follow the steps below to help you pick out your target audience time and day.
- Open your Instagram app and tap on the three-line menu at the top right of the screen.
- Tap on Professional dashboard
- Go to the Followers section to see which days and approximately times they are the most active.
· Instagram marketing strategy
Instagram marketing strategy is one of the huge opportunities that open the door to an enormous audience to increase brand awareness as well as sell. So, connecting to the audience needs content to be seen without extra effort.
One of the biggest parts of your Instagram marketing strategy belongs to compelling content. Creating inspirational and compelling content can keep the audience engaged and hungry to take action.
However, relevant and high-quality content needs the best posting time to grab the audience’s attention, engage with and generate a high engagement rate.
· Review your top-performing posts
When it comes to coming up with the right time for your Instagram account to publish posts, the first thing you can do that does not need any extra tool is analyze your Instagram posts and identify which one helps engage followers on a deeper level.
It reveals which kinds of content and what times your followers could enjoy and capture their attention.
This way, you can access a rich reference for growing your future Instagram content strategy and discovering your dedicated best time to post.
· Try out Time Zones to Your Advantage
It is a practical solution to publish your content at different times, whether in a day or a week, to evaluate your unique optimal posting times and deliver you the highest engagement. The more diverse your audience locations, the less accuracy you need to find the best time to post.
To deal with timezone differences when your Instagram followers live in a specific time zone rather than you, consider their default time zone as default.
Thanks to the free Instagram schedule tool that can get you the ride of the hurry or concerns about forgetting your target audience’s golden time to post.
· Consider your industry trends
One of the best shortcuts that let you know the best time to post on Instagram is digging through your competitors,’ or influencers who work in your same industry or niche. While their posting times on Instagram might make a difference with your audience, it can give you an idea of which time duration works and which doesn’t.
· Use the Instagram schedule tool
Instagram schedule tool comes to your advantage to cut your time-consuming Instagram management. It takes the planner role that enables you to schedule your Instagram content and publish it automatically. This can help you maintain a consistent posting schedule and ensure your content is being seen by your followers when they are most active.
Conclusion
That said, it does not mean you have to post on Instagram at those exact times every day of the week.
Let’s be more realistic and go one step in depth; you need to consider the capabilities of your team, your budget, and the industry’s traction.
Prioritize publishing your content on Instagram at the golden times when you’ve received the most engagement.
So, all the tips about the best time to post on Instagram are general. You need to know what you want and remember that your audience demographic and content quality are the two most important factors determining your best time to post. Don’t get stuck on the best time to post every detail; benefit from this guide to improve your Instagram content strategy.
Find the best time to post strategy without cracking the code of your audience; Sebuda makes this possible with providing in-depth insight into each buying Instagram account.
FAQ
- Is it better to post on Instagram at night or in the morning?
Generally, finding the best time to post on Instagram actually depends on your followers’ online duration, but it mostly suggests posting on the peak activity times, typically in the morning between 5 am to 9 am.
- What time is the best time to post on Instagram?
The best time to post on Instagram is tight to your target audience and industry. But usually, the optimal time to post is the weekends and the first day of the week. If you find your audience online time formula and consistently post useful content at the same time, it can help establish a routine and build audience engagement over time.
- When Should You Not Post on Instagram?
Posting on Instagram during the early morning hours, specifically between 1 am to 5 am, is generally not recommended.