Instagram models are taking the Instagram platform by storm since the Instagram visual app shift away to an influencer marketing platform that can effectively impress users of different ages and genders with professional and magnificent lifestyles, fashion, and modeling bases. The Instagram models industry rose when Instagram developed into a useful and full of amazing features space for demonstrating different talents, stepping into the new age of marketing and branding, and fascinating the world. This modern marketing platform and features could bring creativity to express interests, create content, and showcase the skills and talent to make the most of Instagram brand partnerships. Here are 40+1 Instagram models you can follow to see their personal life and the strategies they chase to reach their goals like some of most followed Instagram accounts on the platform.
1. Kendall Jenner – @kendalljenner
The first and most well-known Instagram model is Kendall Jenner, with 293 million followers, who belongs to the Kardashian family. She is an American model that first gained popularity on a reality TV show. She joined Wilhelmina Models when she was 14 years old and has since appeared in ad campaigns for Chanel, Marc Jacobs, Dolce & Gabbana, etc.
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2. Gigi Hadid – @gigihadid
Another American fashion model, Gigi Hadid, with 77.9 million followers, made a name for herself in childhood; she first appeared as a model for Baby Guess clothing. She rose to fame on Instagram modeling in 2016 when she got a reputation among the Top 50 models. Since then, she has turned into one of the most successful models in the world, walking in a number of fashion shows and performing campaigns for popular brands such as Chanel, Fendi, and Tommy Hilfiger.
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3. Cara DeLevigne – @caradelevingne
One of the most followed Instagram models is Cara Delevigne, with 41.6 million followers. She stepped into the modeling and fashion field at 17 at Storm Model Management. It was an excellent achievement for her to be one of the most successful models so far. Cara accepted brand partnerships with great brands, including Burberry, Chanel, and Saint Laurent, and worked with famous fashion magazines, including Elle and Vogue. Cara’s breakthrough is her “Model of the Year” award at the British Fashion Awards in 2012 and 2014. This year, she worked with the Karl Lagerfeld brand to create the “Cara loves Karl” collection, which was released in the spring.
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4. Chrissy Teigen – @chrissyteigen
Longtime American model Chrissy Teigen has amassed a massive following of 42.4 million people. Her advertising credits include Gillette Venus, Olay, Nike, Skullcandy headphones, Gap Factory, XOXO, and UGG Australia, among many more. During her rewarding modeling career, she played a variety of roles, including that of influencer for both established and aspiring models and Sports Illustrated cover girl in 2010. Chrissy posts everything from her red-carpet modeling appearances to adorable family photos on her Instagram feed, full of fantastic food and fashion subjects. She has risen to prominence in recent years thanks to her work as a TV host, cookbook author, and influential voice on social media.
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5. Bella Hadid – @bellahadid
She has become one of the most successful Instagram models, with 61.3 million followers. Bella Hadid is an American fashion model and television personality and also the younger sister of Gigi Hadid. Her modeling career started with influencer marketing activities with different brands. The best and adorable brands she collaborated with include Dior, Bulgari, and Calvin Klein. Moreover, in her modeling career, Bella is most well-known for her fashion sense, winning multiple awards for her style, including Model of the Year at the GQ Men of the Year Awards in 2016.
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6. Emily Ratajkowski – @emrata
Emily Ratajkowski is one of the most followed top Instagram models and actresses, with 30 million followers. She began her modeling adventure in 2010 while working with several brands and magazines. She shot to widespread fame in 2013 when she attended the music video for Robin Thicke’s “Blurred Lines.” After that, she succeeded to the best Model in the world, featuring in brands such as DKNY, Paco Rabanne, and Versace campaigns. Apart from her modeling life, Emily could come up for appearing in various films and television shows, including Gone Girl and I Feel Pretty. Since then, she also advocates for several social and political causes, including women’s rights and the Black Lives Matter movement.
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7. Naomi Campbell – @naomi
Naomi is an outstanding British model, having 16 million followers, who execute well in Catwalk for marvelous designers, including Vivienne Westwood and Versace. The springboard Naomi was establishing a non-profit Fashion4Reflief, in 2005, besides her modeling career. Her Instagram profile is decorated with exciting fashion styles and family and friends.
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8. Josephine Skriver–@josephineskriver
She is a Danish Instagram model with 8.6 million followers; like some other Instagram models, she is best known for attending the Victoria’s Secret Angel. She has been featured on the most prominent fashion magazine covers and has modeled for well-known companies. She is a world traveler and a top model who has worked for Chanel, Balenciaga, Prada, and Valentino, among others. Her Instagram posts are a powerful reminder to everyone to appreciate and celebrate their unique form of beauty. You’ll also find many pictures of Josephine posing for the camera and mingling with her adoring fans, proving she is an excellent representative of the fashion world.
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9. Irina Shayk– @irinashayk
Irina Shayk is known as one of the original Russian actress and top models on Instagram, with 23.5 million followers. She capitalized on her brand for strutting the runways at every known Fashion Week worldwide and was featured on the Sports Illustrated Swimsuit Issue cover last 2011. She has been in ongoing relationships with top footballer Cristiano Ronaldo and a short relationship with actor Bradley Cooper. Irina Shayk has worked with multiple major fashion brands, including Victoria’s Secret, Sports Illustrated, and Guess, and has participated in advertising campaigns including L’Oréal, La Perla, and Intimissimi. She is a world traveler and a top model who has worked for Chanel, Balenciaga, Prada, and Valentino, among others.
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10. Hailey Baldwin – @haileybieber
Hailey Baldwin is one of the most famous models with 52.5 million followers that could reach the top of the Instagram platform due to her prominent Hollywood family. Since 2014, she has modeled for Calvin Klein, Victoria’s Secret, Tiffany & Co., and Ralph Lauren. She joined IMG Models in 2016 and was Maxim Magazine’s most attractive woman in May 2017.
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11. Tyra Banks – @tyrabanks
Tyra could stand out among the crowded fashion modeling world, with 7.2 million followers. At 15, she appeared as the first black Model with her magnificent pictures on the covers of GQ and Sports Illustrated Swimsuit. She has also transitioned to television, where she is best known for developing the hit series America’s Next Top Model. The Tyra Banks program was her own chat program on television. She is still one of the most famous models in the world, even though she recently founded her own ice cream company.
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12. Jourdan Dunn – @jourdandunn
Jourdan Dunn is a British model with 4 million Instagram followers. She rose to prominence on the Prada runway. She has also collaborated with Marks & Spencer to design a range of children’s apparel and worked with the Maybelline New York cosmetics company. One of her recent roles is as the spokesperson for Charlotte Tilbury’s cosmetics line. She updated her Instagram followers on her most recent modeling work.
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13. Miranda Kerr – @mirandakerr
Miranda is one of the hottest Instagram Australian models, with 14.5 million followers, and is best known for her association with Victoria’s Secret. Kerr entered the vast and competitive world of fashion and modeling in her early teens and found her popularity in 2007 as one of the Victoria’s Secret Angels. She is widely famous for winning the 1997 Dolly magazine model competition when she was just 13 years old. Interestingly, she was the first Australian Model to work with famous brands such as H&M, Mango, XOXO, Louis Vuitton, Wonderbra, and Swarovski. Her Instagram page is a combination of pictures of her loved ones and her cosmetics line, which is named Kora Organics.
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14. Doutzen Kroes – @doutzen
Doutzen Kroes is a Dutch Instagram model who came out on top as an actress with 8.7 million followers. In 2003, an Amsterdam modeling agency chose Kroes for the role of modeling, and her fashion career began. She immediately rose to the top as one of the industry’s most sought-after models, landing campaigns for groundbreaking brands like Victoria’s Secret, L’Oreal, Gucci, Calvin Klein, and Versace.
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15. Rocky Barnes – @rocky_barnes
Rocky Barnes is an American model, blogger, and fashion influencer with 3.4 million followers who promotes her current beauty and fashion looks. She shot to stardom after appearing in a Justin Bieber music video in 2013, and she’s since utilized her visibility to promote fashion-related content she’s produced. She could gain traction on social media, especially Instagram, since she worked with several remarkable brands, including Clinique, Revolve, and L’Oreal. She has been featured in major publications such as Sports Illustrated, Maxim, and GQ.
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16. Adriana Lima – @adrianalima
Another thick Brazilian Instagram model is Adrian, with 17.6 million followers. This sexy Model has been one of the most prominent angles in collaborating with Victoria’s Secret for a long time. She also gains a huge reputation due to running commercials for Super Bowl and Kia Motors ads. She has been a significant player in the fashion industry for the last three decades, walking in shows and appearing in ads for emerging and established designers like Alexander Wang, Hublot, and Balmain.
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17. Ashley Graham – @ashleygraham
Another successful Instagram model is Ashley Graham, who appeared as one of the prominent models in diversity marketing, especially in swimsuits and other plus-sized apparel. She has 21.4 million followers and worked with Curve ID SS, Marina Rinaldi, Lane Bryant, Addition Elle, Bloomingdale’s, Elomi lingerie, Evans, Hanes, Liz Claiborne, Macy’s, Nordstrom, Simply Be, and Target. Aside from plus-sized modeling, Ashley has appeared on the covers and editorial pages of Harper’s Bazaar, Cosmopolitan, and Vogue. Given her fame, Ashley’s Instagram account has been a terrific resource for fashion lifestyle and family life. She shares routinely publishes photos of herself in gorgeous lingerie and bikinis to promote body positivity and self-love. However, following her will inspire you to love yourself despite impossible beauty standards.
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18. Karlie Kloss – @karliekloss
At the age of 14, Karlie entered the modeling industry. Now she has 12.6 million followers sharing elegant photos from her pregnancy, sweet family moments, and fashion shows. She could build a visual presence on Instagram from her shining experience joining angel headliners of Victoria’s Secret and working with top designer brands such as Prada Oscar de la Renta, Marc Jacobs, Diane Von Furstenberg, and Vera Wang.
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19. Sommer Ray @SommerRay
The other hottest Instagram model is SommerRay, with 24.4 million followers. This stunning Model has inspired her audience to work harder on their appearance. As a former bodybuilder and current advocate for fitness and wellness, Sommer Ray’s feed is a compilation of sensual and sultry stances that show off her curves. She also includes video snippets showcasing her recent interest in and work as a disc jockey. Sommer has been spotlighted as an entrepreneur who has launched multiple successful ventures. One example is the fitness tapes she made specifically for shaping the buttocks. The second is that she introduced her line of athletic clothes and equipment.
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20. rosiehw – @rosiehw
Rosie is an English actress and Instagram model with 20 million followers. She has become famous since working with a Victoria’s Secret “Angel and could achieve the top rank among the “Hot 100 Women of 2011“. She regularly runaway for luxury brands such as Louis Vuitton, Burberry, Givenchy, Balmain, and Coach. Except for being a model, she plays in films including Transformers: Dark of the Moon and Mad Max: Fury Road. Rosie Could capture many eyes by sharing her private life photos as a mother of two, including her favorite things, inspirations, and fashion trends. Also, she could engage many followers with Rose Inc cosmetics and skincare.
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21. Jordyn Woods – @jordynwoods
She is an American social media star and businesswoman with 12.1 million Instagram followers. In fact, Woods could stand on her feet in the modeling industry of her friendship with Kylie Jenner.
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22. Cindy Kimberly – @wolfiecindy
Wolfie Cindy, known as Cindy Kimberly, is an Instagram Dutch model with 7.1 million followers. She gained sudden fame after Justin Bieber posted a photo of her on his Instagram account in 2015, asking who she was. She has since worked with several significant brands, including Calvin Klein, Maybelline, and ColourPop. The main purpose of Cindy Kimberly on social media is to work on and improve body positivity and self-love, encouraging her followers to embrace their natural beauty.
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23. Liu Wen – @liuwenlw
Since being discovered in Beijing, China, Liu Wen has been a professional model. This tall Instagram model has 6.1 million followers and was the first Chinese Model to walk in the Victoria’s Secret Fashion Show. On the other side, her name as an Asian Model bombard on Forbes’ list of highest-paid models. As well as a spokesman for the multinational cosmetics brand Estee Lauder. According to the New York Times, she was “China’s first bona fide supermodel” in 2012. Liu Wen’s Instagram feed is usually full of exciting scenes of photographs showcasing her appreciation for the outdoors.
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24. Maria Borges – @iammariaborges
Maria Borges is an Angolan Instagram model who capitalized when she came in second in the Elite Model Look competition in her own country. She has 3.4 million followers and shares images from her daily life as a mother to Athena and images from recent photoshoots with labels like Miu Miu.
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25. Lucky Blue Smith – @luckybsmith
Lucky Blue Smith is the second man on the Instagram models list, with 2.9 million followers that belong to the prominent modeling family. His family includes four models (mother, three sisters). He has since worked with some of the most prestigious fashion houses in the world, including Tom Ford, Roberto Cavalli, Yves, Saint Laurent, and Versace. His career took off once he colored his hair platinum blond, which has since become an identifying feature. Lucky always managed to capture the eye of fashion editors and bloggers with his striking poses, whether he was walking the runway or modeling in the studio.
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26. mathildtantot – @mathildtantot
Mathilde Tantot is one of the Instagram French models and influencers with 8.6 million followers. She became an aniconic personality for her stunning looks and curvy figure; she was best seen for promoting body acceptance and self-love. Mathilde has utilized her fame to advocate for a healthy lifestyle and the acceptance of one’s own inherent attractiveness.
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27. Natasha Oakley – @tashoakley
Natasha Oakley is an Australian Instagram model and lifestyle blogger with 3.6 million followers. She is a businesswoman and an influencer who started her modeling life with a swimwear brand called “MONDAY Swimwear.” She goes on with fitness and wellness. Kingswell, which surged in popularity among Australia’s A-listers and health nuts, has long been a voice for the empowerment of plus-size women and a supporter of body positivity. Her Instagram demonstrates elegant images of her in evening gowns and more casual shots at the beach or during a yoga practice.
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28. Francisco Lachowski – @chico_lachowski
The third male Instagram model is Francisco, called “Chico,” with 2.7 million followers. He could cut through the noise by winning Ford Models’ 2008 Sao Paulo Men’s Supermodel of the World competition. Armani, Versace, Dior, Versace, Dolce & Gabbana, Gucci, and countless others quickly snapped him up as a runway model and fashion print. His Instagram page showcases pictures of him riding his bike, hiking in the mountains, and his cute kids gathering apples. In addition, he shares both professional and personal life images, including selfies with loved ones and modeling work for numerous labels.
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29. Jon Kortajarena – @kortajarenajon
Jon is the dead-drop gorgeous Spanish Instagram model with 4.3 million followers. He could increase his exposure by being an actor and for his brunette locks and striking features. Co-working with Roberto Cavalli’s spring campaign makes a new way to drive popularity and success in the fashion world. He fast forward in the fashion path by regularly appearing in many of the world’s prestigious fashion weeks. Since then, he joined the campaigns for Worldwide brands such as Dolce & Gabbana, Saint Laurent, Burberry, and Ralph Laure. She also appeared successfully in Forbes magazine in 2017 due to her accomplishment in programming and coding. She encouraged other women to learn coding with her non-profit organization, Kode with Klossy.
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30. Cindy Mello – @cindymello
Cindy Mello is one of the pretty Brazilian models that could promote her Instagram self-image through social media influencer marketing. She has 1.3 million followers and worked with renowned brands such as Victoria’s Secret, Guess, and L’Oréal. Best-known publications such as Maxim, GQ, and Sports Illustrated were Cindy’s summit to attract a strong following based on social media platforms, especially Instagram, where she shares her modeling photos and lifestyle content.
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31 Kelsey Merritt @kelseymerritt
Kelsey Merritt is a Filipina-American Instagram model with 2 million followers who got her start in commercials in the Philippines and then moved to New York to pursue a career in fashion. She was chosen as a debut runway presentation for Victoria’s Secret, where she made history as the first Filipina-American angel cast. Kelsey’s feed features fashion photography and lifestyle like travelogues, recipes, and makeup tutorials. She has become one of the most popular Instagram models because of her undeniable beauty and outstanding characteristics.
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