Have you ever popped up this question: “Who has the most followers on Instagram?”
Maybe some of you say: “Who cares?” and others might find such questions interesting for various reasons.
The most important reason for this question is to reveal who or which business has gained large popularity or could make a big impression on the competitive Instagram platform to market their business or self-image.
When the platform still produces a high engagement rate, here are the most followed Instagram accounts that can help you set your Instagram marketing strategy or find the best and most suitable influencer for collaboration. Let’s see who they are
1. Instagram(@Instagram)
The first and the best Instagram account with the most followers is definitely “the official Instagram account.”
Instagram, with 672m followers, is an incredible account for all businesses and individuals to build their brand awareness and grow their accounts using inspiring ideas, new features, the latest updates, and trends to leverage how industry, businesses, or even individuals appear successfully on the Instagram platform with different goals to cover their marketing or branding requirements.
2. Cristiano Ronaldo (@cristiano)
After the official Instagram account, Cristiano Ronaldo became the first popular human on Instagram, with 631M followers.
He is a star football player who could stand on the top of the world with his massive achievements, one after another, in football.
He takes the role of both forwarder and captain in the Portuguese national team. His Instagram feed is filled with personal and professional life scenes, bright and happy pictures, and videos about his family, football, vacations, hobbies, and success celebrations.
Also, Ronaldo could sparkle in the fashion industry through his athletic body and often share photos of his modeling clothing to showcase brands’ products or advertise them and increase their brand awareness.
3. Lionel Messi (@leomessi)
The next most followed Instagram account belongs to Lionel Messi, with 503M followers. This successful soccer player holds the Ligue 1 club Paris Saint-Germain forward position and is the Argentinian national football team captain.Scrolling through Messi’s Instagram feed, he follows the identical pattern to Ronaldo, making it stand out in various niches such as football honors and achievements, personal life, vacations, events, and brand-sponsored posts and stories. By the way, Messi contributed to Argentina’s victory in the 2022 FIFA World Cup, which slightly elevated his status above Ronaldo.
4. Selena Gomez (@selenagomez)
Selena Gomez is the third most famous person on Instagram crowded, world that could gain 427 million followers.She could create a well-rounding Instagram account as an actress and musician. In the 2007–12 Disney television series Wizards of Waverly Place, and was the singer of such pop hit songs as “Come & Get It” and “Same Old Love.”
Over the years, she appeared as a model and could capture many eyes fond of herself. Her stunning selfies and participation in different events dramatically help her grow on Instagram. After becoming an influencer in the fashion and model industry, he became fonder of Rare Beauty and started advertising her brand, wearing makeup in different colors and styles.
5. Kylie Jenner (@kyliejenner)
After Selena Gomez, Kylie Jenner was added to the list of most followers on Instagram accounts, with about 399M followers. She is a well-known Instagram celebrity connected to the Kardashian family who gained the most-liked Instagram posts.She is also famous for her personal brand as a makeup model and fashion influencer. Now, the main focus of Kylie Jenner’s Instagram account revolves around her lifestyle, including family, parents, entertainment, and promoting her brand and products, as well as influencing the behavior and opinions of her followers. Her high-quality and visually appealing content on Instagram plays a major role in attracting more audiences.
6. Dwayne “The Rock” Johnson (@therock)
The Rock is the first well-known actor and wrestler with the largest following on Instagram and has 397M followers. He is one of the most popular personalities in the US who could get ahead on Instagram’s fierce competitive atmosphere through playing in movies such as “Jumanji,” “Fast and Furious,” and “Moana.” His fame and success are also stuck with gaining popularity due to his solid and impressive performances in World Wrestling Entertainment.” His Instagram feed has a fitness routine, personal life shots, gym, and filming scenes.
7. Ariana Grande (@arianagrande)
Ariana Grande is the fifth woman influencer among the top 10 most followed Instagram accounts. With 378M followers. She is one of the best superstars worldwide who could quickly convert to this position by singing pop songs and for her powerful and catchy vocals, such as “Put Your Hearts Up “and “The Way.” Apart from working as an actress and songwriter, Ariana rose to fame for creating a beautiful, creative, hilarious collection of content on her Instagram feed, including her performance, unique style, fashion choices, oversized sweatshirts, and knee-high boots. She is also best known for entering the cosmetic industry by following trends in her REM Beauty business.
8. Kim Kardashian West (@kimkardashian)
Kim Kardashian is the eighth most followed Instagram account and known as an Instagram model with 362M followers. She is one of the biggest supermodels, an actress, and a businesswoman known for her lifestyle and appearance. She has a close relationship with fashion and is an ambassador of global luxury brands like Balenciaga, which recently received backlash for their controversial ad. Her Instagram account activity is similar to Kylie Jenner, including attending events, family photos.9. Beyoncé (@beyonce)
Beyonce is ranked ninth among the most followed Instagram accounts, having 318M followers. She is an American actress, songwriter, and singer who is popular, having joined the girl group Destiny’s Child. She also made a significant achievement by releasing albums and singles and receiving valuable awards. Moreover, she is good at executing fashion shows and conveying this sense, and she could decorate her Instagram account with captivating selfies and inspirational ideas. For example, her pregnancy announcement also reached the top spot, having previously received the most likes of any Instagram post. Beyoncé’s account contains perfect, fabulous photos of her personal life and mesmerizing performances.
10. Khloé Kardashian (@khloekardashian)
The last female most followed on Instagram is Khloé Kardashian, an American model, media personality, and businesswoman with 308M followers. She became famous on Instagram because of her appearance and relationship with the Kardashian and her family. Her Instagram account uses a combination of her personal and commercial content. She benefits from her fashion brand, “GOOD AMERICAN,” to make money and grow her business as well as the audience. She co-founded the brand with Emma Grede.
11. Nike (@Nike)
Who doesn’t know and like the Nike sports brand?! The popularity of the Nike brand has become so widespread that it has become one of the Instagram accounts with the most followers. The intriguing thing here is that after the official Instagram account, the first brand worldwide is Nike. Although people mainly connect with individuals rather than businesses regarding most following accounts, Nike’s Instagram account with 306M followers could build a valuable, significant, and loyal Instagram presence. It prioritizes the audience by creating exciting Instagram campaigns, an excellent content mix about football and sports, and making an engaging community around the business.
12. Justin Bieber (@justinbieber)
Finally, the last important Instagram account with the most followers belongs to Justin Bieber, with 293M followers. He is another great singer and songwriter, noticed by his unique and impressive live performance. Maintaining an active presence on social media, Justin Bieber could stay connected with Instagram users strangely by generating fresh and entertaining content, cartoonish images, and pictures of him with famous friends.