Intro
Hashtags are the best way to connect you with Instagram’s vast and endless universe. It acts like a medium that wants to show your identity, reveal your marketing activity, and engage Instagram users with your personality.
What more do you expect?!
But I want to ask you to keep up with consistent, engaging content creation that astonishes your audience. An effective hashtag strategy works when you have something valuable to present to the Instagram world that can vary from product to particular service, like tutorial content.
Growing audiences and coming up on the Instagram Explore page based on users’ engagements and interests is a part of marketing efforts covered by hashtags.
Knowing how to work with Instagram hashtags needs pre-requisite knowledge to help boost your visibility, categorize your content in the best way, and grow your reach.
Throughout this post, we express key tips on using hashtags on Instagram, depending on your business scale, to boost the visibility of your posts, attract a large target audience and turn them into followers.
What are Instagram hashtags?
An Instagram hashtag is made from the symbol ” #” and a word or phrase that might concatenate with numbers or emojis. E.g., #instagrammarketing.Hashtags are widely used and useful for those looking for particular content, product, or service based on their interests and desired topics.
This Instagram feature helps many users with various concerns easily access categorized and organized content on the visual platform instead of being overwhelmed by searching on Google or a physical store.
Hashtags are mainly put into the captions or comments of Instagram posts; they are also available for stories. Everybody who runs a hashtag search on Instagram can come across different types of posts, stories, and reels tagged with that hashtag.
How do Instagram hashtags work?
When you include a hashtag on your Instagram posts or stories, it is like adding one label to it and letting the Instagram search engine know about the content you share on the platform. If you use the relevant and right hashtags for every Instagram content you share, Instagram will show your content in response to the user search.
Instagram hashtags play the role of keywords on Google to make it easier for Instagram users to discover the best target content in the Top Posts section on the Instagram Explore Page, like the SERP of Google that aligns with their interests.
The Instagram accounts that create high-quality and engaging content rank as the best content, and the Instagram algorithm will prioritize them in the top posts section.
What Are the Different Types of Instagram Hashtags?
When it comes to different types of Instagram hashtags, many might get confused with hashtag strategy and other hashtags. Generally, there are four main types of hashtags on Instagram that can promote your account to capture as many followers as possible.
. General Hashtags
It is recommended to use a combination of small, medium, and big hashtags to appear on the Instagram search engine and gradually gain your target Instagram followers.
· Small Instagram Hashtags
Small hashtags are the best type of hashtags that is mainly used for new Instagram accounts. For example, if you have an Instagram page with website design services, you can use #Worpresswebsitedesign as a small hashtag to increase the chance of being seen on Instagram’s top posts. Less than 50K puts into the category of small hashtags.
· Medium Instagram Hashtags
Medium hashtags on Instagram are the best option for Instagram accounts with 50K followers or less.
Medium hashtags refer to those Instagram hashtags that vary from 50K to 500K. This number shows the popularity and usage of a particular hashtag on Instagram. According to the website design Instagram account example, “#Website designing “puts in the category of Medium hashtags.
· Big Instagram Hashtags
Big hashtags are primarily used for top-ranked Instagram accounts with a high following base. “#websitedesign,” with 3.7 million popularity on Instagram, is among the big Instagram hashtag.
· Dedicated Instagram Hashtags
Dedicated hashtags can work best for new public Instagram accounts to attract more audience by running campaigns or using branded hashtags to make your brand identity to Instagram community users.
· Branded hashtags
Branded hashtags are included in brand or organization slogans like #Jus do it for Nike.
· Campaign hashtags
Using campaign hashtags is associated with the marketing strategy mainly used when running campaigns. The campaign hashtag should be included in the Instagram bio. E.g., #ShareYourEars Disney Campaign.
5 best ways to find your Instagram hashtag strategy?
1. Benefit from hashtag suggestion tools
The easiest way to find your Instagram hashtag strategy is to get help or ideas for crafting your Instagram hashtags using hashtag suggestion tools.
Hashtag suggestion tools are widely accessible in both software and extension. Ritetag and Hashtagify are two popular hashtag generators that offer you the best keywords by analyzing your Instagram posts and the history of the hashtags you used.
2. Use Instagram’s Explore page
The second and organic way to discover your Instagram hashtag strategy is by getting inspiration from the Instagram Explore Page. You can browse through various Instagram posts that are your industry’s or niche’s main keyword.
This will not only help you notice which kind of content is trending but also deep through the top posts that could make high engagement and get to know your target audience’s interests and concerns.
3. Do research on your competitors
Researching your competitors is the most important step in extracting your Instagram hashtag strategy since they already smooth the way. To do competitor analysis, you can use market research tools such as Keyhole or Hahstagify, or you can do it manually by opening every Instagram post and seeing which posts have the most engagement rate ( you can easily identify it by likes, comments, and views they receive however to access better to real interactions you can use Socialblade.
4. Use Instagram’s Tag Search Tool to consider the Volume of Instagram Hashtags
Paying attention to hashtags with high-volume searches will get you nowhere because more Instagram pages in front of you could get the top posts by storm, and you, as a newcomer to Instagram or with less than 100K followers, should not use high-volume hashtags.
So, focusing on Instagram hashtags with between 10K and 200 K posts is suggested to better appear on the Instagram Explore page.
5. Monitor using hashtag performance.
One of the best shortcuts that can shorten the journey of finding your best hashtag strategy is having an eye on the performance of your hashtags so far.
By going deep through the engagement rate, such as likes, comments, and saves on posts, your set of hashtags could generate, and you can measure and create your Instagram hashtag strategy.
8 Top Tips: Grow your Instagram account by using hashtags
1. Choose the right number of Instagram hashtags
You are free to use up to 30 Instagram hashtags, but in reality, the number of Instagram hashtags can vary depending on what you post on Instagram or the topic you choose.In general, the best number of hashtags is between 3 to 5 hashtags in your caption.
2. Target relevant hashtags
One of Instagram’s best abilities is that it lets you follow relevant hashtags to keep you updated with your new phrases being searched on Instagram to smooth your connection with your audience.
Stick with relevant hashtags can help you find your industry and community hashtags and see the most recent or top content in that field.
It’s important to use hashtags that are relevant to your brand, whether they describe your product or service directly (#bookstore) or indirectly (#bookloversofinstagram), so keep that in mind. You should use a combination of popular and more specific hashtags for maximum exposure and engagement with your target audience.
3. Identify your best set of Instagram hashtags.
The most common mistake that most of the new Instagram marketers usually commit in using hashtags is that they prioritize Instagram popular hashtags instead of finding the best hashtags on Instagram.
The first and best way to discover the best set of hashtags is by heading into influencers and Instagram competitors with the same niche as you.
Next, prepare a session with your team and consider what most users search for your product and service on Instagram. And collect their ideas.
If you find your best set of Instagram hashtags that resonate with your content, you definitely can drive more traffic to your Instagram account and see dramatic engagement growth.
4. Use different hashtags
If you try out to use diverse Instagram hashtags, you will win. Sticking to repetitive hashtags or one group of hashtags can ruin your post’s performance. You need to know how to maximize your Instagram post efficiency, taking into consideration multiple hashtags to work for you effectively.
The best strategy for your hashtag marketing is choosing the combination of 5 different types of hashtags: community, branded, location, industry, and descriptive.
For example, if you own a pet shop on Instagram, your hashtag location to your location (#madrid), the community hashtag (#dogmoms), and your branded hashtag (#staceyssummerdogfashioncontest).
5. Use hashtags in the first comment.
Sometimes, it is natural to use more than 5 hashtags and imagine, with a story telling or long caption, how would it seem? It’s probably spamming or messy. In this case, the most practical way you can do is to use the rest of hashtags in your post comment section. This will give your post a tidy look and avoid looking too busy and unprofessional.
6. Start hashtags analytics
As a social media manager,, you must analyze your hashtag results to understand wich one could bring more exposure, reach, and followers. The process of tracking them gives you the vivid mind to know which one. Incorporate your hashtags at the end.
One of the simple and free hashtag analytics tools is All Hashtag
7. Pay attention to the hashtag’s meaning
Look for hashtags that make sense and are related to your business or niche. As hashtags are made of phrases, emojis, and numbers, they might sometimes demonstrate bad feelings or convey offensive meaning in their stomach.
So, be careful not to misunderstand users, and It’s a good idea to run a fast search before posting anything that can be inappropriate if you use slang or an acronym.
8. Get away with banned hashtags
When certain hashtags are banned or restricted by an Instagram platform, and if you do not know about them and use them deliberately, you can see a huge drop indirectly affecting the associated content’s visibility called Instagram Shadowban. If you frequently use a banned hashtag in your posts, your content might receive less visibility or engagement because it is not shown in hashtag feeds or search results.
How to find trending hashtags on Instagram
In contrast to Twitter, Instagram does not share a list of trending hashtags.
Finding Instagram hashtags limited to the search bar and explore page and just searching the target hashtags will reveal how popular particular hashtags are. You’ll also find a list of related Instagram hashtags with post counts and user engagement metrics.
In the Instagram web app, you need to include the # sign before the hashtag in your search for it to show up.
The art of finding great hashtags for your business will clear the way for you to recognize your trendy hashtags as they arise. However, using trendy hashtags would not show you up on top posts to increase engagement and reach. At least when posting on Instagram, notice to 2 important things: use a trending hashtag only if
- It makes sense for your brand. 2) The post content you want to share.
Top Instagram hashtags for 2023
Here, we list the top Instagram hashtags for 2023 that can help you promote some of your Instagram content in some specific situations.
The top Instagram hashtags are definitely put into the big hashtag category, These types of hashtags will best fit with Instagram accounts with more than 100 K followers and can mostly bring a high engagement rate by appearing in the top section post.
Remember not to overuse or misuse them because the consequences will be severe.
- #love (2.1B)
- #instagood (1.6B)
- #fashion (1.1B)
- #photooftheday (1B)
- #photography (1B)
- #art (1B)
- #beautiful (816M)
- #nature (771M)
- #picoftheday (714M)
- #happy (693M)
- #follow (687M)
- #travel (685M)
- #cute (660M)
- #style (634M)
- #instadaily (627M)
- #tbt (581M)
- #followme (553M)
- #summer (539M)
- #beauty (522M)
- #fitness (514M)
- #like4like (514M)
- #food (502M)
- #instalike (493M)
- #photo (482M)
- #selfie (450M)
- #friends (436M)
- #music (434M)
- #smile (432M)
- #family (432M)
- life (431M)
- #fun (430M)
- #girl (424M)
- #likeforlikes (385M)
- #motivation (344M)
- #lifestyle (338M)
- #likeforlike (327M)
- #sunset (320M)
- #amazing (286M)
- #nofilter (284M)
- #instamood (276M)
- #sun (269M)
- #follow4follow (250M)
- #inspiration (235M)
- #followforfollow (211M)
- #instapic (205M)
- #bestoftheday (200M)
- #cool (165M)
- #swag (144M)
- #night (144M)
- #happybirthday (121M)
Last Word
Instagram hashtags is the best discovery tool for growing organically on the Instagram platform. It can pave your way towards attracting new followers and boost your conversion rate. The only thing that is key to your success is researching your competitors, influencers, and industry hashtags to, in the end, reach your Instagram hashtag strategy.
It is essential to know that you must select Instagram hashtags based on the content you post and the topic around it. If your hashtags convey the content from different angles but a relevant path, this will increase the opportunity of easily getting seen by the reach.
If you want to access the Instagram accounts for sale that find the winning Instagram hashtag strategy, you can browse through Sebuda marketplace to find the best account based on your niche & other filters.
FAQ
- Should I use Hashtags in the Instagram Caption or Comment Section?
There is no big difference you can put your hashtags in both the caption and comment section, but the best practice is to use the hashtags in the caption to increase your post visibility.
- Can hashtags increase your Instagram likes?
Hashtags can connect you with your target audience, and if your content resonates with the used hashtags and your audience’s interests, you can increase your engagement Instagram-like is one of them.
- What is the best number of Instagram hashtags to use?
The best number of Instagram hashtags can vary depending on multiple factors, including your content topic, content type, goal, your industry, and target audience.